Staffmark offers this exciting contract opportunity at a global leader in electronics, mobile devices and appliances in Plano, TX
Top Must Haves:
1. Leadership in managing paid and organic social campaigns that led to measurable business impacts
2. A self-started that can craft a strategic approach and positioning, with an ability to make recommendations that innovate and push further
3. Passion for quantitative and qualitative data; focused on innovation and challenging the status quo
4. Experience in B2B (will be working with the B2C team and collaborating with the B2B team)
Position Summary:
This role will report directly to the Sr. Manager of Digital Marketing. The B2B Social Media Manager manages and executes the mobile business social media strategy, manages our external agency and drives engagement with our social selling platform. Working closely with the head of B2B Marketing and head of media to align strategy, priorities and performance; this position will also will interact closely with various internal teams including Paid Media, B2B Content Development, Exec Comms, Channel Marketing, Strategy team, Product and Finance, as well as customers and partners.
Routinely, the B2B Social Media Manager will oversee the development and presentation of paid and organic social plans and performance numbers.
Responsible for all B2B mobile social campaigns, this person will work closely with our internal media teams and manage agency partners for all paid and organic social campaigns, including community management.
Role and Responsibilities:
• Co-develop and steward the B2B social media strategy and campaign activations across the mobile portfolio
• Collaborate across the B2C and B2B social teams to develop a common strategic framework for planning and performance metrics that engage senior leadership
• Inform, organize and manage multiple sources of content, partners and creative assets into a cohesive social media execution
• Develop Agency briefs alongside the B2B Marketing and Media Strategy Teams
• Develop benchmarks and KPIs and responsible for performance
• Provide actionable analysis for campaigns and media planning
• Consistently manage and monitor all plan optimizations of plan delivery
• Work alongside and approve Agency recommendations for investment of media savings on behalf of Ssung
• Assist in preparation of all leadership materials for meetings and presentations
• Monitor industry changes and build vendor relationships to innovate Ssungs digital first approach.
• Take ownership of all existing platforms (Facebook, LinkedIn, Twitter, Instagram and Spiceworks)
• Own and scale ROI-positive lead generation campaigns through paid digital channels, particularly Facebook, Taboola and LinkedIn
• Launch and scale 1-2 new channels (Outbrain, Reddit, Quora)
• Report and share effectiveness of all campaigns with a focus on constant improvement and efficiencies
Skills and Qualifications:
• Bachelors degree in related field or equivalent experience
• 8-10 years of social media planning and management experience as a Manager or Supervisor
• Proven success as a social media strategist for a global or large brand with a track record of driving data-driven customer growth
• Leadership in managing paid and organic social campaigns that led to measurable business impacts
• Expert level knowledge of paid and organic social channel functions, including platforms, ad technology, community management, measurement and attribution tools.
• Passion for quantitative and qualitative data; focused on innovation and challenging the status quo
• A self-started that can craft a strategic approach and positioning, with an ability to make recommendations that innovate and push further
• Experience collaborating with creative teams and contributing your own ideation to bring strategies to life
• Demonstrated presentation and writing skills, specifically including direct client interaction
• Experience directly managing a staff of one or more
• Experience managing and coordinating inter-departmental efforts
• Youre an Excel Wizard: must be extremely analytical and data-driven
• A PowerPoint Artist: ability to simplify the message and illustrate impact to the business
Necessary Skills & Attributes:
• Develop and maintain excellent working relationships with all assigned levels within and outside the company.
• Flexible, open-minded, entrepreneurial and a determined mindset breaks through in a fast-paced technology environment
• Ability to provide strategic mentorship for marketing managers with respect to calendar, posting cadence, voice and tone, and engagement strategy and tactics
• Plan, organize, and prioritize multiple assignments and projects.
• Review detailed product development, marketing documents and media materials as needed.
• Demonstrated competency in both oral and written communication modes for both internal and external personnel at various levels.
• Work independently and in a team environment in order to achieve customer business objectives, personal and team goals and complete assignments within established time frames and specifications.
• The ability to communicate about social media in a way that resonates with a variety of audiences (non-experts, company-wide and executive-level, globally, etc.)
• Excellent writing skills and a strong sense of design
Physical/Mental Demands and Working Conditions:
• The position requires the ability to perform the essential duties and responsibilities in the following environment:
• Work is generally performed in an office environment.
• Operate a computer keyboard and view a video display terminal 50% of work time, including prolonged periods of time.
• The movement and transportation of equipment, most of the time under 25 pounds.
• Performs work under time schedules and stresses which are normally periodic or cyclical, including time sensitive job stress, fatigue, unpaid over-time, intellectual challenge, constant technical data feedback, language barriers, and business management stress.
• Machines, tools, equipment, and work aids representative and commonly associated with PCs, printers, and office work areas.
• Frequently works additional hours beyond normal schedule.
• Under very little direct supervision with a high level of responsibility to apply general policies and guidelines where decisions are seldom monitored and consequences of decisions adversely affect operating results and management decisions. Complete access to confidential company data where disclosure may jeopardize the companys competitive position.
Staffmark talent working with this client receive competitive compensation and a great benefits package including medical, dental, vision, 401K and Paid Time Off plus more!
About Staffmark
Staffmark is committed to providing equal employment opportunity for all persons regardless of race, color, religion (including religious dress and grooming practices), sex, sexual orientation, gender, gender identity, gender expression, age, marital status, national origin, ancestry, citizenship status, pregnancy, medical condition, genetic information, mental and physical disability, political affiliation, union membership, status as a parent, military or veteran status or other non-merit based factors. We will provide reasonable accommodations throughout the application, interviewing and employment process. If you require a reasonable accommodation, contact us. Staffmark is an E-Verify employer. This policy is applicable to all phases of the employment relationship, including hiring, transfers, promotions, training, terminations, working conditions, compensation, benefits, and other terms and conditions of employment.
All employees are directed to familiarize themselves with this policy and to act in accordance with it. All decisions with respect to employment matters and other phases of employer-temporary employee relationships will be in keeping with this policy and in accordance with all applicable laws and regulations.