Description:
- Own and drive web strategy to deliver business outcomes across the prospect and base customer lifecycle, spanning activation, onboarding, engagement, retention, cross-sell, win-back, and saves.
- Define web strategy, measurement plan, user flows, and creative learning agendas to support business goals and enterprise initiatives as well as analyzing relevant data and insights to optimize campaign and site performance.
- Use valuable trends through data analysis, mapping the customer journey, defining customer segmentation, conceptualizing marketing plans to deliver success against these customer segments and phases, building a testing roadmap, and working with key partners to implement this roadmap.
- Identify experience gaps to understand customer satisfaction, motivation, etc. to develop deep insights into customer needs and behaviors to help inform traffic strategies and product roadmap.
- Define and implement tactics, test plans, and optimization across web for Prospect and Customer flows that deliver against acquisition and engagement metrics to further business outcomes.
- Lead the merchandising and traffic flow to move customers through the funnel and retain them, including customer segmentation and tailored experiences.
- Create artifacts needed to set up projects for success, including planning materials, impact sizing and forecasts, performance measurement, and apply takeaways to optimize results.
- Seek opportunities for efficiency and automation and work cross-functionally on implementation.
- Communicate marketing objectives, strategy, and achievements to senior leaders and key partners.
- Act as business investor and customer advocate to champion optimal digital experiences.
- Use consumer and market data and insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital.
- Lead transformation through continual optimization and building efficient and scalable processes.
- 3+ years experience eCommerce, Digital Merchandising, Digital Marketing, Consulting, or similar field.
- 3+ years experience using data and metrics to measure impact and resolve improvements. Ability to build dashboards and other data visualization using tools like Adobe Analytics or Tableau.
- 3+ years cross-functional project management experience; project scoping, forecasting, and planning, budget management, risk management and change control management.
Company:Information Technology Group LLCLocation:Reston - Virginia - United StatesJob Types:ContractPost Date:October 26, 2021Valid Through:November 25, 2021